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  • CENTURY 21 Sexton & Donohue
    Wednesday, April 23, 2014 12:37:00 PM

    Part of selling a house is having successful open houses, and while most people are acquainted with the idea of baking a batch of cookies in the house to make it smell welcoming and having snacks and drinks for those that come to see the house, there are a number of other more obscure tips that will help you attract real buyers, not just people that want to gawk at your house.

    Utilize the available tech. With all of the technology surrounding the home selling business these days it’s easy to get the word out about your open house. Using resources like realtor.com, Zillow, and Trulia will draw in the right kinds of people. This means that you are going to need first rate pictures of the property, because that is the medium that online users will care about the most. Using the internet for marketing will also cut down on marketing costs, because you don’t have to print out thousands of flyers and brochures.

    Low-tech isn’t always bad. Even a single sign on your street corner that points towards your house can bring in some serious foot traffic. People who are looking to buy in your neighborhood often drive or walk around the area, and a sign that says "OPEN HOUSE,” will draw them in. Even tacking an "open house” sign onto the "for sale” sign will let people know that one is coming up and to watch for it.

    Use the neighbors. These are the people that your buyers are going to be living next to for as long as they own the house. While some people want to keep neighbors out during an open house (because they’re not really there to buy, are they?), inviting them and asking them to help talk up the neighborhood and the house is a great way to utilize this built-in welcoming committee.

    Neutralize the house. The point of an open house should be to show buyers and their real estate agents the potential of the house. That means while you want the house to be beautifully decorated, but not focused on one specific style. Removing personal items and anything that distracts from the house itself is vital. Buyers should be able to imagine themselves in the house, not trying to mentally delete all of the current owners’ things.

    For more information about open houses and how to create a successful one, call Century 21 Sexton and Donohue.

    Tags: Open House
    Comments: 0
  • CENTURY 21 Sexton & Donohue
    Tuesday, April 01, 2014 1:17:00 PM

    Whether you are thinking about selling your home, or simply want to improve the value of your investment, there are a number of small steps you can take to boost your home’s value, either for the current market, or for the future.

    1.  Keep it clean and organized. While it can be difficult to keep your home perfectly clean, it is important to make an effort, especially in areas like the basement and other storage areas, which seem to collect clutter. Keeping your home clutter free will not only make it more sellable, but also decrease the places where spiders and other bugs can hide away.
    2. Improve your lawn. If you have a lawn, it should be full and green, not patchy. If it needs some improvements, most home improvement stores sell grass seed specially bred to fill in patchy lawns.
    3. Add another layer of insulation. Whether you live in a very warm or very cold region of the country, your house could probably stand for another layer of insulation, to keep the air conditioning or heating in and the outside temperatures out.
    4.  New appliances. Nothing dates a home like old appliances. Updating your appliances can not only make your kitchen a selling point, it will also make it your entire house more attractive and appear newer.
    5. New fixtures. Again, nothing says "This Old House,” like bathroom fixtures from the 1950s. Putting in some new fixtures can update the entire bathroom’s look.
    6. Add a fence. Even if you love your neighbors, a fence is a major selling point for most buyers, especially if they have pets. This in a fairly inexpensive way to up your home’s value.
    7.  Clean the gutters. Not only do clogged rain gutters fail to do what they were designed to do, they can actually cause damage to your home, but overflowing and holding water on the roof of your house.
    8. Add outdoor lighting. The more lights there are outside, the more secure your home appears, and the less your buyers will have to do when they move in.
    9. Update storage areas. While you may think that your current storage spaces are sufficient, a future buyer may want to see updates to your storage regimen. Closet organizers are especially popular.
    10. Finish that basement. If you have a basement, finishing it can add an additional room to your house, and is often an attractive selling point with buyers. Plus, it will give your family more space to relax.


 
 
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CENTURY 21 Sexton & Donohue   CENTURY 21 Sexton & Donohue
29 Essex St • Melrose, MA 02176 Map it
Direct: 781-665-2121 • Fax: 781-662-2749
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